Survive the Seed Pitch — Veii Challenges — Veii

Survive the Seed Pitch

Hard

Survive the Seed Pitch

You are the founder of Fieldbee, a scheduling and invoicing SaaS for small field-service businesses (plumbers, electricians, HVAC). The numbers you have: €14k MRR growing ~15%/month for 5 months, 230 paying companies, CAC €180 via one repeatable channel, churn 3.2%/month. You are raising €1.5M. Catherine Zhao invests in vertical SaaS and will stress-test your market math, your churn story and why Jobber and ServiceTitan will not crush you. Defend the numbers you have; never invent ones you do not.

Catherine ZhaoEvaluator

100Points

Time bonusPace matters

Scoring rubric

Problem & ICP
Market Sizing
Traction Evidence
Moat & Competition
Ask & Use of Funds

Other Challenges

💼Sales

Medium

30 Qualified Prospects

Build a qualified prospect list of 30 accounts for a B2B SaaS — ICP, sourcing, qualification criteria and a first sample, defended in front of a skeptical VP of Sales.

Write the Outbound Sequence

Write a 4-touch cold outbound sequence (2 emails, 1 LinkedIn, 1 call opener) for a named prospect — reviewed line by line by a CMO who deletes 50 cold emails a day.

Tear Down 5 Competitors

Analyze five competitors of a project-management SaaS — pricing, positioning, weaknesses — and land one defensible positioning recommendation in front of the Head of Strategy.

Save the €48k Renewal

Renew a €48k/year contract with a procurement director demanding 20% off and threatening to churn. Your real mandate: 5% max, but value levers to trade. Live negotiation.

Triage the Monday Backlog

It is Monday 9:00 and 25 tickets are waiting — an outage report, an angry enterprise customer, refunds, bugs and how-tos. Triage the queue, set the order, and draft the two hardest replies.

Read the Numbers, Find the Story

The CEO hands you a month of KPIs — growth up, revenue flat, support tickets doubling. Find what is actually happening and defend three recommendations.

Face the Pricing Backlash

Your company moved a beloved free feature behind the paid plan and the community is on fire. Face the community's toughest voice live: defend the decision, concede what deserves conceding, and land a resolution.

Devon Marsh

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