Read the Numbers, Find the Story — Veii Challenges — Veii

Read the Numbers, Find the Story

Medium

Read the Numbers, Find the Story

Lumora is a B2C subscription app (meal planning, €7.99/month). The CEO shows you the month: signups +38%, MRR +2%, trial-to-paid conversion down from 22% to 14%, support tickets doubled, App Store rating 4.6 → 4.1, marketing spend +45% (new TikTok channel). Somewhere in there is a story. Reconstruct it: what is actually happening, what would you check to confirm it, and which three actions would you defend in front of the exec team?

Elena DuarteEvaluator

100Points

Time bonusPace matters

Scoring rubric

Metric Literacy
Insight Depth
Causal Reasoning
Recommendations

Other Challenges

💼Sales

Medium

30 Qualified Prospects

Build a qualified prospect list of 30 accounts for a B2B SaaS — ICP, sourcing, qualification criteria and a first sample, defended in front of a skeptical VP of Sales.

Write the Outbound Sequence

Write a 4-touch cold outbound sequence (2 emails, 1 LinkedIn, 1 call opener) for a named prospect — reviewed line by line by a CMO who deletes 50 cold emails a day.

Tear Down 5 Competitors

Analyze five competitors of a project-management SaaS — pricing, positioning, weaknesses — and land one defensible positioning recommendation in front of the Head of Strategy.

Save the €48k Renewal

Renew a €48k/year contract with a procurement director demanding 20% off and threatening to churn. Your real mandate: 5% max, but value levers to trade. Live negotiation.

Triage the Monday Backlog

It is Monday 9:00 and 25 tickets are waiting — an outage report, an angry enterprise customer, refunds, bugs and how-tos. Triage the queue, set the order, and draft the two hardest replies.

Survive the Seed Pitch

Pitch a €1.5M seed round for a field-service SaaS to a partner who has heard 400 pitches this year. Market size, traction and moat will be stress-tested number by number.

Face the Pricing Backlash

Your company moved a beloved free feature behind the paid plan and the community is on fire. Face the community's toughest voice live: defend the decision, concede what deserves conceding, and land a resolution.

Devon Marsh

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