Face the Pricing Backlash — Veii Challenges — Veii

Face the Pricing Backlash

Medium

Face the Pricing Backlash

Tapefront (audio-collaboration tool, 400k free users, 30k paid) just moved unlimited project exports — free for four years — behind the €9/month plan. The announcement post has 1,200 angry comments. You are the company voice in a live community AMA against its most articulate critic: a power user with 40k followers. Defend the business reality without gaslighting, own what was botched, and leave with a concrete resolution the community can accept.

Devon MarshEvaluator

100Points

Time bonusPace matters

Scoring rubric

Argument Structure
Evidence Use
Empathy & Tone
Resolution Path

Other Challenges

💼Sales

Medium

30 Qualified Prospects

Build a qualified prospect list of 30 accounts for a B2B SaaS — ICP, sourcing, qualification criteria and a first sample, defended in front of a skeptical VP of Sales.

Write the Outbound Sequence

Write a 4-touch cold outbound sequence (2 emails, 1 LinkedIn, 1 call opener) for a named prospect — reviewed line by line by a CMO who deletes 50 cold emails a day.

Tear Down 5 Competitors

Analyze five competitors of a project-management SaaS — pricing, positioning, weaknesses — and land one defensible positioning recommendation in front of the Head of Strategy.

Save the €48k Renewal

Renew a €48k/year contract with a procurement director demanding 20% off and threatening to churn. Your real mandate: 5% max, but value levers to trade. Live negotiation.

Triage the Monday Backlog

It is Monday 9:00 and 25 tickets are waiting — an outage report, an angry enterprise customer, refunds, bugs and how-tos. Triage the queue, set the order, and draft the two hardest replies.

Survive the Seed Pitch

Pitch a €1.5M seed round for a field-service SaaS to a partner who has heard 400 pitches this year. Market size, traction and moat will be stress-tested number by number.

Read the Numbers, Find the Story

The CEO hands you a month of KPIs — growth up, revenue flat, support tickets doubling. Find what is actually happening and defend three recommendations.

Elena Duarte

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