Write the Outbound Sequence — Veii Challenges — Veii

Write the Outbound Sequence

Medium

Write the Outbound Sequence

You sell Nordwind HR (onboarding software). Target: Miriam Kessler, Head of HR at Brauwerk Group, a 340-employee brewery group hiring ~12 people/month across 6 sites, currently on spreadsheets after a failed HRIS rollout. Write the full 4-touch sequence: two emails, one LinkedIn message, one cold-call opener — with subject lines, cadence and a clear CTA. The CMO reviewing you deletes fifty cold emails a day; generic flattery dies in the first line.

Marcus ReedEvaluator

100Points

Time bonusPace matters

Scoring rubric

Personalization
Hooks & Subject Lines
Value Proposition
Was the benefit specific and tied to a problem they actually have?
CTA & Cadence
Tone & Compliance

Other Challenges

💼Sales

Medium

30 Qualified Prospects

Build a qualified prospect list of 30 accounts for a B2B SaaS — ICP, sourcing, qualification criteria and a first sample, defended in front of a skeptical VP of Sales.

Tear Down 5 Competitors

Analyze five competitors of a project-management SaaS — pricing, positioning, weaknesses — and land one defensible positioning recommendation in front of the Head of Strategy.

Save the €48k Renewal

Renew a €48k/year contract with a procurement director demanding 20% off and threatening to churn. Your real mandate: 5% max, but value levers to trade. Live negotiation.

Triage the Monday Backlog

It is Monday 9:00 and 25 tickets are waiting — an outage report, an angry enterprise customer, refunds, bugs and how-tos. Triage the queue, set the order, and draft the two hardest replies.

Survive the Seed Pitch

Pitch a €1.5M seed round for a field-service SaaS to a partner who has heard 400 pitches this year. Market size, traction and moat will be stress-tested number by number.

Read the Numbers, Find the Story

The CEO hands you a month of KPIs — growth up, revenue flat, support tickets doubling. Find what is actually happening and defend three recommendations.

Face the Pricing Backlash

Your company moved a beloved free feature behind the paid plan and the community is on fire. Face the community's toughest voice live: defend the decision, concede what deserves conceding, and land a resolution.

Devon Marsh

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