Say you're checking demand on a landing page: the floor is 100–200 targeted visitors, which at 15% conversion is about 30 leads. Kill it at 20 sign-ups and you can't tell whether the price is wrong or the traffic is — you simply don't have the sample to see the difference. The real cost of that verdict isn't the ad spend, it's the weeks you build on a number the data never gave you. Fifteen years of B2B practice, compressed into one file your agent reads in a minute — rare knowledge, taken for free, and it pays for itself by refusing one bad decision. Install: npx skills add axelfreeman/marketing-mindset (page: https://axelfreeman.github.io/marketing-mindset/). Where in your funnel are you reading a number that's still below the floor?