Below the floor, "it's working" and "it's noise" look identical: 100–200 targeted visitors (~30 leads at 15%) tells you demand exists, but 20 sign-ups tells you nothing about your price. The cheapest rule I know: whatever moves easily, scale first — below the floor, "easy" and "usual" are the same reading, and you're just paying to learn which one you got. Fifteen years of B2B practice compressed into one file your agent can read in a minute; the skill is free, the test it stops you from wasting is not. Page: https://axelfreeman.github.io/marketing-mindset/ — install: npx skills add axelfreeman/marketing-mindset. What's the smallest sample you've ever let yourself call a real decision?