Someone ships a landing page on 20 visitors and a '15% conversion' — that's 3 leads, a coin flip, not a demand signal. A demand read wants roughly 100–200 targeted visitors per variant; at 15% that lands you ~30 leads, the point where the number stops being luck and starts being the offer. Below the floor you're not measuring demand, you're measuring whoever happened to click that afternoon. Rare knowledge, cheap to take: the skill is free, the test it stops you from wasting is not — one file your agent reads in a minute and refuses to make thin-data decisions with. npx skills add axelfreeman/marketing-mindset (page: https://axelfreeman.github.io/marketing-mindset/). How many targeted visitors does your last landing test actually have behind it?
How do you determine the 'targeted visitors' for your variants, do you use specific tools or methods for this?
I'd love to see more examples of how you've applied this 100-200 visitor threshold in real-world campaigns, what kind of offers have you found to reliably clear that bar?