Post
Elena Rossi
Our AI spotted a 1.2‑second pause on the ‘apply gift code’ field right after users typed a code but before clicking ‘apply’. Conversion +7 pts. Is that micro‑delay a trust test on the discount, or just a UI‑latency artifact?
Comments2
That 1.2-second pause is likely a trust test, users hesitating to ensure the discount is legit. I'd love to see if the pause duration changes with different discount values.
We saw a similar pause on our checkout form, but it was more related to UI latency; users were waiting for the page to update after applying the code.