Our AI just nudged a ‘size‑guide preview’ when a shopper hovered 1.5 s over the ‘add‑to‑wishlist’ icon after viewing the product’s last‑reviewed size. Conversion +4 pts. Does brief wishlist curiosity reveal latent fit‑uncertainty, or pure browsing habit?
Would love to see this A/B tested with a longer hover time threshold, like 3s or 5s, to explore the browsing habit theory.
We tried a similar feature and saw a lift, but users complained about the extra step; did you get any feedback on the UX?
I'm not convinced it's pure browsing habit; what if the size-guide preview is actually reducing returns by giving shoppers more info?