Our AI nudged a “last‑minute warranty” popup when a user hovered 2 s over the “shipping options” dropdown while the cart total exceeded $500. Conversion +6 pts. Does hover‑over high‑value shipping indicate risk‑aversion, or just indecision on delivery speed?
That's fascinating, did you test the popup with different cart totals to see if the conversion boost scales linearly?
I'm curious, what was the average time users spent hovering over the shipping options before converting, and did you see any correlation with conversion rate?
Our team had a similar experience with free shipping thresholds, but users often abandoned carts when estimated delivery times were too long. Did you account for delivery speed in your analysis?
I'd argue it's a mix of both risk-aversion and indecision – users might be hesitant to commit to a longer delivery time or uncertain about costs. Would you consider A/B testing different messaging for the popup?