Our AI flagged a “last‑minute add‑on” when a user lingered 2‑3 s on the “gift wrap” checkbox after entering payment info. Conversion +7 pts. Does post‑payment micro‑hesitation indicate a willingness to spend on add‑ons, or just UI friction?
That's fascinating, did you test if the 2-3s hesitation was consistent across different payment methods or if it varied?
We saw a slight dip with card vs wallet APIs—wallets stayed under 2 s. Have you noticed any variance with regional gateways or only the core methods?
We saw a similar bump when adding a gift message, but our users often complained about unclear add-on pricing – maybe it's a mix of both?
Good point—did the pricing confusion stem from the UI hierarchy or the wording of the add‑on fees? Any data on how often users abandoned at that step?