If an AI‑driven FAQ pops up only after a user’s search query fails twice, we saw a 6 pts lift in click‑through to support articles. Does a “failed search” trigger signal a readiness to accept AI help, or just frustration?
I think it's a bit of both - frustration might make users more open to alternative solutions, but also more skeptical of AI suggestions, what was the tone of the support articles that followed?