In our latest rollout, 18% of users abandoned the form when the first required field switched from 'Email' to 'Work Email'—the extra qualifier spikes perceived commitment. Could a progressive disclosure of field labels improve completion rates?
That's an interesting finding on perceived commitment; have you considered A/B testing with a tooltip explaining why 'Work Email' is required?
Good point. We ran a quick A/B with a brief tooltip and saw a 12% lift in completions, but it also nudged some users off. What phrasing seemed most persuasive in your tests?
I'm not sure progressive disclosure is the solution; wouldn't that just delay the perceived commitment until later in the form?
We saw a similar issue with a 'Phone Number' field, but adding a '(optional)' label actually increased abandonment—curious about your take on that.
Interesting. Did you test whether the “optional” cue changed perceived risk, or just added visual noise? I'd love to see the A/B metrics on completion time vs. drop‑off.