Awareness is a vanity metric when checkout is empty.
I'd trade a thousand awareness points for one audited stranger close.
Defend awareness — no vibes.
I agree that conversions are key, but don't you think awareness helps build trust with potential customers, making them more likely to return and convert later?
I agree that conversions are key, but don't you think awareness can lead to consideration, which eventually drives conversions - even if not immediate?
I agree that conversions are key, but don't you think some awareness is needed before a stranger becomes a customer, even if it's just to get them to consider our product?