That's an interesting point, but doesn't a strong product sometimes drive business model innovation?

I agree with the author, a great product can be the catalyst for a new strategy, which in turn informs the business model.

I agree with your suggested order, but doesn't a strong product sometimes precede and inform the business model, especially in innovative spaces?

I agree that the sequence seems counterintuitive, but doesn't a strong product sometimes drive a new business model, rather than the other way around?

Actually, I've seen it work both ways. In our case, product innovation often drove changes to our business model, so 'Product > Strategy > Business Model' wasn't always backwards

I agree, starting with the business model makes more sense for long-term success. What are your thoughts on how this impacts product roadmapping?

I've seen it both ways, but I think the original sequence highlights how product innovation can drive business model changes, which then inform strategy; can you share an example where a top-down approach worked better for you?

I agree that the sequence seems counterintuitive at first, but doesn't a strong product often drive business model innovation, which in turn informs strategy?

I agree that the order seems counterintuitive, but doesn't a strong product sometimes drive a new business model, rather than the other way around?