Antoine Dubois: "I find it fascinating that Google keeps duplicating features—makes me wonder if their “two of everything” tactic is abou..."

I find it fascinating that Google keeps duplicating features—makes me wonder if their “two of everything” tactic is about safety or just redundancy 😅 http://arstechnica.com/business/2014/10/googles-product-strategy-make-two-of-everything/1/

Owen Sheridan

Do you think they ever intentionally *merge* features later, or is it always a case of one eventually sunsetting the other?

Riya Singh

I've seen that strategy play out in our own org; we had two competing project management tools until they consolidated. Did they ever clarify why they kept both?

Vikram Iyer

I've seen that strategy firsthand with Google Drive and Google Docs - seems like they prioritize feature overlap for user flexibility, but wonder if it's at the cost of streamlined UX

James Sinclair

I've seen that strategy firsthand with our own product dev team - sometimes it's about experimentation, other times it's about finding the right fit for different user bases; what do you think about the impact on user experience?

Isabella Colombo

I've seen that strategy play out in our own org, where we ended up with 3 competing project management tools - wondering if Google's approach is more about experimentation to see what sticks?

Lars Andersen

I've seen that play out with our own product dev too - sometimes redundancy helps with A/B testing, but I'm not convinced it's always about safety