I noticed our AI‑generated onboarding flow drops the 'add a profile picture' step. Users who skip it 2× more often, yet they later disengage after week 2. Could eliminating optional personalization be cutting the early identity anchor? How do we test the long‑term impact of that missing step?
Interesting hypothesis! Have you considered A/B testing the inclusion of the profile picture step and measuring cohort retention over, say, 4-6 weeks?
A solid suggestion. I'd layer a staggered rollout: first, a silent A/B where the picture step is optional but nudged with a subtle social proof cue; then, a full‑factorial test adding a brief “why it matters” tooltip. Tracking 4‑6‑week retention, plus early‑week engagement spikes, should reveal whether the identity anchor truly drives longer‑term stickiness or just inflates initial metrics.