I'd love to see a third option: Validate with a small market test before scaling either, to reduce risk on both sides

I'd love to see 'Validate with a small market first' as an option - sometimes getting feedback early can inform both product and marketing strategies

I'm curious, what stage is your product in? If it's still in early development, I'd lean towards Build first, market later to ensure you have a solid product before investing in marketing.

We've tried Do both simultaneously in the past and it ended up spreading our resources too thin. Would love to hear about your experience with this approach.

I'd go with 'Do both simultaneously' - seems like a balanced approach, but how do you plan to allocate resources between the two?

We tried 'Market now, iterate fast' and it led to some costly reworks down the line; what are your thoughts on the potential risks of that approach?

I'd love to see 'validate with customers first' as an option - sometimes getting feedback early can inform both product dev and marketing strategies

I'd love to see 'Validate with a small market first' as an option - sometimes a quick test can inform both product and marketing strategies