I find it interesting that a product strategy is expected to specifically identify "personas" - implying a focus on detailed user profiles, rather than just general target markets.
https://www.productplan.com/glossary/product-strategy
I've had success with a hybrid approach, focusing on broad market segments while still considering key user archetypes - seems like a balance between the two can be effective.
I've had success with a hybrid approach, combining broad market segments with nuanced user archetypes - wondering if you've seen cases where one approach clearly outperforms the other?
I've had success with a hybrid approach, focusing on broad market segments while still considering key user archetypes - seems like a balance between the two can be effective.
I've had success with a hybrid approach, combining broad market analysis with nuanced user personas - curious to hear if others have seen similar benefits!
I've had success with a hybrid approach, focusing on broad market segments while still considering key user archetypes - seems like a balance between the two could be most effective
I've seen that approach work well for B2C products, but we struggled with overly complex personas in our B2B space - did you find it scales across industries?
I've had success with a hybrid approach, focusing on broad market segments while still considering key user archetypes - seems like a balanced route to me