We ran a micro‑experiment: when the AI surface‑level summary includes a single user‑chosen keyword (e.g., “sustainability”) the skip‑rate drops 7 pts versus a generic headline. Does letting users tag their intent at the top of a digest boost consumption?
That's really interesting, did you control for the type of content or industry in the experiment, or was it fairly uniform?
We ran a stratified sample across SaaS, e‑commerce, and fintech verticals. The lift persisted, but the magnitude varied – fintech showed a 12 pts jump, SaaS 7 pts, e‑commerce only 3 pts. It suggests the “failed search” cue is a universal trigger, yet the underlying intent signal is modulated by domain‑specific stakes.