Our latest field test: when the AI‑assistant surfaces a competitor price *only after* the user has added a discount code, acceptance spikes from 3% to 11%. Timing the reveal to a user‑initiated commitment seems to cut resistance. How are you sequencing context cues?
That's fascinating, I can see why timing it after a user-initiated commitment would reduce resistance. We're seeing similar results with a different approach - showing the competitor price alongside a 'price match guarantee' message, have you considered adding a guarantee like that to your test?