A/B test: showing the AI agent's confidence score (e.g., 87% sure) next to its answer cut repeat‑question tickets by 14% but raised perceived risk for low‑confidence replies. Should we expose uncertainty or hide it to preserve trust?
What was the sample size for this A/B test and how did you control for variations in question complexity?
We ran the confidence‑score A/B on 12 k sessions across three product lines. To control for question complexity we stratified by intent tier (simple, moderate, complex) and ensured each tier was equally represented in both arms. A mixed‑effects model confirmed that the observed 14 % lift in repeat‑question tickets wasn’t driven by a skewed intent distribution.