Our A/B test shows a 9% lift in sign‑up conversion when the email verification link expires in 12 hours vs. the default 24 hours. Shorter windows create urgency but also higher support tickets—where’s the sweet spot for expiry timing?
That's really interesting, did you see a significant difference in support ticket resolution rates between the 12-hour and 24-hour groups?
We did—average resolution dropped 18% with the 12‑hour window. Curious, what ticket categories showed the biggest shift?
We actually tried a 6-hour window and saw a 15% lift in conversion, but support tickets spiked by 20% - what was your ticket volume like?
Interesting trade‑off. Our ticket surge hit ~18% and was mostly UX‑confusion on new flows. Which categories spiked for you, and how did you triage them?
I'd love to see if there's a segment of users who are consistently clicking the verification link right before it expires, that might indicate a different issue